Crocodiles Essays (170 words) - Crocodylidae, Alcelaphinae

Crocodiles The crocodiles seem to know a herd of wildebeest has arrived before anyone else does. The most ferocious group of crocodiles is in line along the shore awaiting a chance to capture one of the wildebeest. After a series of weeks, the seasonal river shrinks into a series of pools. This makes it even harder for animals to get something to drink without getting attacked by a crocodile, some of which are eighteen feet, weigh almost a ton, and can move at extremely deadly speeds. On top of this, the crocodiles will eat anything they can catch. The crocodile is a cold-blooded reptile with a very slow metabolism; therefore, they can last six months or longer without eating. Many of the crocodiles only eat when these herds come. The herds are easier targets because many of the wildebeest, especially calves, have never seen a crocodile before. The impalas, baboons, and warthogs that live there year-round have learned when and when not to approach the river. The crocodiles' annual feast on the unexpecting wildebeest in the Grumeti River has proven these crocodiles to be very strong and deadly. Science

Group Communication

Group Communication Socializing Agents Video 1: Group Communication Video Cases The group comprised of three different professionals; a school nurse, a psychiatrist, and a social worker. This diversity in group makeup affected their opinion on resolving the issue. The treatment approach favored by the three professionals varied with a particular approach being seen as more important and useful by each respective professional.Advertising We will write a custom report sample on Group Communication specifically for you for only $16.05 $11/page Learn More The diversity of the group affected the group members’ communication style since they exhibited varying levels of assertiveness with the psychiatrist being the most assertive of the group. In this case, diversity was a hindrance to communication since group members were keen to defend their position. The psychiatrist supported medication while the social worker advocated for a more holistic approach. Evidently, the communic ation was not effective since each member was only interested in advancing their preferred approach without giving due consideration to the suggestions made by the others. Written communication method would have been more effective in this case. This is because each member would have been forced to go through the ideas proposed by the other members to completion before reacting to him or her (Adair, 2009). Use of presentations would also have helped since each member would have been allocated time to give their opinions without interruption from other members. Video 2: Planning a Playground In the planning a playground video, verbal and nonverbal interactions occur among the members. The nonverbal cues were communicating a lack of conviction in some of the proposals being advanced by the members. However, the speaker did not respond to these nonverbal communications. The verbal communications are very well put and all members were able to properly articulate their issues and offer s olutions. The non-verbal communications also demonstrated attention to what was being said by the speaker. Constant nodding and eye contact facilitated the communication process among the members. Use of hand signals such as raising one’s hand when one had a point helped in the organization of the group. Non-verbal communications were also used to show disagreement with what the speaker was saying. While this communication was not helpful, it was backed up by verbal communication which helped to achieve effective communication. Presentation aids would have helped to better quantify the issue being discussed and help the members to understand the rationale behind the proposals on the playground money made. Keeping of written records of the meeting would also have been helpful for future reference (Hargie, 2006).Advertising Looking for report on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Video 3: Virtual Miscommunication Listening involves receiving the sound waves and understanding what is being communicated by the speaker. Good listening skills are necessary for effective communication to take place. It also prevents misunderstandings and frustrations when the speaker perceives that they are not being listened to. Listening techniques were not properly utilized in the virtual miscommunication scenario. The listeners did not make use of any verbal affirmations to confirm that they were fully engaged with the communication process. In addition to this, the listeners were not paying proper attention to what the speaker was saying due to distractions. Another poor listening habit demonstrated in this video was interrupting a speaker while he is making a point. Techniques which could have facilitated the group process include active listening which is characterized by giving verbal affirmations to demonstrate that you understand what is being said would have helped confirm that the listeners were attentive and encourage the speaker to move on. The group members would also have made use of paraphrasing which involves repeating what the speaker has said in your own words (Cleary, 2004). Such a technique would ensure that there were no misunderstandings and in case they occurred, the speaker would have a chance to correct them. Personal Reflection Individual Strengths and Problem-Solving Techniques Paper Individual Strengths and the Group Process I was recently a part of a group whose task was to prepare for a wedding party for my friend. The group consisted of eight members including myself. The members of the group were of varying age groups, came from different backgrounds and possessed varying professional skills. Most of the group members did now know each other or have a relationship with each other outside of the group. A strength that I brought to the group setting was my enthusiasm for the project. Because of this enthusiasm, I was committed to the group and attended all meetings without fail. I also ensured that the group efficiency was increased by proposing that we appoint a chairperson and each member be given a role. I also took it upon myself to ensure that the group did not deviate into topics that were not relevant to the task at hand. I fostered effective communication among the members by making sure that the appropriate channels were used at all times.Advertising We will write a custom report sample on Group Communication specifically for you for only $16.05 $11/page Learn More Because of these, instances of miscommunication were not there and no the group productivity was increased. I also ensured that each task was delegated to the most skilled person in that area. This meant that the tasks at hand were effectively completed due to the skills of the person in charge. There were some drawbacks which came about because of my strengths and skills. My insistence on sticking to the agenda had a negative impact on group cohesion. As I have noted, the group members were not familiar with each other. When someone tried to hold general conversations that were aimed at building a relationship among the members, I focused the group back to the issue at hand. Huszczo (2004) asserts that a good relationship among group members yields good performance by the team. My focus on the agenda therefore prevented members from building a relationship that would have raised commitment to the group tasks and brought about great results. My focus on the most skilled persons in the group also led to some members failing to participate in the group due to lack of confidence. Webne-Behrman (2008) observes that when this happens, the group suffers since it is denied a chance to benefit from the viewpoint of the members who refused to speak out. One skill that I could work on in order to foster a more effective group environment is to involve all the members of the group. By making all members f eel like important members of the team, the group will benefit from the insights of all the members. I can foster this skill by avoiding the temptation to focus only on the vocal members of the group and seeking ways to involve the members who appear to lack confidence. The group process was also affected by the strengths and skills of other members. On a positive side, the commitment exuded by the members. This commitment led to a deep determination to accomplish the goals and objectives that the group had set out to achieve. On the negative side, some members dominated the meetings and ended up making their issues the center of the discussion. Dominance derails the group from dealing with all the issues that need to be addressed (Kolin, 2009). Problem Solving Techniques and Group Decision Making Problem solving is one of the key activities carried out of the group and this solutions sometimes aid in the decision making process. Having good problem solving skills is therefore imper ative for the success of the group. There are a number of problem solving techniques that I frequently make use of. One technique that I make use of in problem solving is brainstorming in order to come up with a large number of ideas and then choose the best ones.Advertising Looking for report on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Adair (2010) asserts that brainstorming is a very effective technique since it frees the participant from functional fixedness and gives a chance for new ideas to emerge. I also make use of abstraction to solve problem. This technique involves solving the problem at an abstractly in order to see how the solution will turn out. After that, I then apply the tested solution to the real problem. An advantage of abstraction is that it anticipates any adverse impacts of the solution proposed before they are implemented and changes can therefore be made. The last technique that I utilize is the trial and error means which involves applying each potential solution in sequence. This method is useful when a set of potential solutions have been decided but it is not yet clear which one works best. My techniques influence group decisions in a number of profound ways. Through brainstorming, the group is able to encompass numerous solutions and the best one is chosen for the given occasion. Throu gh brainstorming, the members of the group can be involved and this will lead to greater acceptability of the proposed solution. Abstraction also helps the group to simulate the impacts of the solution and therefore avoid the solutions that might lead to greater problems. Trial and error is very useful when the group members are fighting over which is the right approach to the problem. Straus (2002) elaborates that it is more productive to select one solution and see if it works. If it does not work, then another solution can be tried out until the right one is reached. There are other problem solving techniques that I could employ when making group decisions. I could also make of extensive research to solve problems. This method will look at similar problems and their solutions and then adapt this to the particular problem that our group is facing. By doing this, we will be able to build on what is already known to work and therefore get the best outcomes. I could also make use of the divide and conquer technique which involves breaking down a large problem into small solvable parts. This technique will help in solving problems which seem too complex to deal with. Splitting the problems into manageable chunks will ensure that the group is not overwhelmed as we try to solve the problem. Developing and improving my problem solving techniques will make me an even greater asset for my group. Straus (2002) stresses that problem solving skills can be learned through practice and exposure. I can increase my problem solving proficiency by reading case studies on problems and how to solve them. By doing this, I will be exposed to new and effective manners of solving problems and learn from experts. I will also be able to use the case study findings in my own problems. Playing puzzles and other mentally challenging games will also increase my analytical skills and therefore make me more proficient and solving problems. Keeping an open mind and being willing to try out other problem solving techniques proposed by other people will also help me to develop and further improve my skills. Group Motivation Inventory Paper Lessons learnt from the exercise Completing the Group Motivation Inventory exercise made me learn a number of things about myself. To begin with, I learnt that while I work very hard in my group, this dedication is mostly driven by the effort shown by the other group members. I also discovered that I do not spend too much time on group projects and mostly do only what we had agreed on with the other members. The exercise also revealed to me that I prefer working on my way since I would rather divide the tasks with the group members and then focus on my part individually. Even so, I observed that I appreciate the efforts made by other members of the group and easily commended them for their contributions to the group effort. Another lesson I learnt was that I prefer to avoid contentions and seek to preserve a cordial mood in the group setting. I therefore avoid issues that might result in strive with other members of the group. I also learnt that I am greatly concerned about the perception that other people have about my contributions. For example the appreciation I got from my group members inspired me to work even harder. It is likely that I would not have been as inspired had they not shown any appreciation for my efforts. Furthermore, I also noticed that I like taking initiative to ensure that the group objectives are met within the set deadlines. How the Knowledge affects my interaction with groups This knowledge affects the manner in which I interact in groups in significant ways. Groups are an invaluable tool for achieving significant results in many settings. The knowledge I gained made me realize that greater outcomes can be obtained from working together as a group. This is because each member of the group brings with him/her skills and expertise that can contribute to the generation of great ideas (Bro wn, 2000). I also need to develop intrinsic motivation and avoid letting my desire to work for the group be determined by the efforts shown by other members. The exercise also brought it to my attention that in many cases, I fall prey to groupthink and go along with the options forwarded by other members of the group even if I disagree. Groups achieve their purpose if they are able to come up with the best solution to handle a common problem. Guffey, Rogin Rhodes (2009) observe that groupthink damages the effectiveness of a group since it discourages open discussions and results in conformity which inhibits the best alternatives from being discovered and implemented. I will also be aware of any prejudice or bias I might have while interacting with group members. This awareness will keep me from derailing the communication process as a result of stereotypical views I might harbor (Greene Burleson, 2003). Different Approaches in Group Interaction From the results of the exercise, si gnificant weaknesses in my interaction in groups were highlighted. I therefore intend to act differently in some aspects. I will make use of good listening habits in order to facilitate communication efforts with others. Downs (2008) reveals that good listening skills can be acquired through lessons on effective listening. I therefore intend to overcome any poor listening habits I might have through training. For example, by acquiring active listening, I will be able to become an effective listener and also gain greater insights into the points being made by the speaker (Gottlieb, 2003). I will also work on looking interested in what the speaker has to say and adopting the proper non-verbal cues. This will encourage the members of my group to communicate more extensively and the group will gain invaluable information from each speaker. Actions to Increase my Motivation To be more motivated in the group efforts, I will engage in research on the subject matter before each meeting. By doing this, I will always have something to contribute during each meeting and I will not get bored as the other members get into detailed discussions about the matter at hand. I will make use of assertive communication to ensure that my opinions are heard by the members. Assertion will help me to maximize my satisfaction without violating the needs of the other group members and therefore promote positive interpersonal relationships in the group (Greene Burleson, 2003). By doing this, I will have a greater sense of ownership in the direction that the group is taking. This involvement will lead to greater motivation on my part. I will also set personal goals that I will seek to achieve for the group. Pynes (2008) asserts that the clear expectations which are characteristic of goal-setting theory result in high performance from individuals. Personal Incentives A number of personal incentives will help me to increase my commitment to the group. Having a sense of purpose will also ser ve as a great incentive in the group process. By having a clear objective and goal to achieve, I will be motivated to work hard in order to achieve the goals (Greene Burleson, 2003). My need to see any endeavor I take part in succeed will ensure that I have the proper motivation to work with the group. Greater participation in the group will invariably increase my influence in the group. The greater influence I will have on the decisions made by the group will also be a major incentive for me. Incentivizing Group Members The actions of each individual member will contribute positively or negatively to the success of the group. It is therefore important to foster a positive climate that encourages each member to make the necessary contribution to positively influence the outcomes of the group (Schneider, 2008).The motivations for group members’ may be deferent and this would call for different incentives to be employed. Encouraging intrinsic motivation in the group members wi ll be most beneficial. Sharbrough (2006) observes that internally motivated people yield the best results since they do not require any external factors such as promises of reward or threat of punishment to achieve the set goals. To drive the members, I will promote a culture where achievement is recognized and applauded. Jakobson (2007) reveals that by using simple methods such as acknowledging great performance from an individual member of the team during meetings, the member will be motivated to perform even better in future. Presentation Aids Presentation aids are tools that are used to enhance the group process by enhancing perception of the speaker and also helping the audience stay interested and remember what is being discussed. Computer generated slides such as Microsofts PowerPoint is the most favored presentation aids in group presentations. The speaker makes use of a computer program to create slides that may contain text, images, audio, and even video elements (Kolin, 2 009). In addition to this, the speaker may include notes to help him/her through the presentation. The slides are then presented through a projector to aid in the group presentation. Computer generated slides have a number of significant advantages. The end results look very professional, which increases the interest from the audience. It is also easy to make changes to the data and reproduce the slides if need be. The speaker can also maintain eye contact with the group members even as he/she presents. However, this presentation aid also has some demerits the most significant of which is that it can be distracting if funny images or too much color is used. Too much information on the slide will also reduce the efficiency of the presentation aid. In most cases, the room has to be darkened for the slides to be visible. This might cause some group members to lose concentration in the presentation. Another presentation aid used is handouts which are printed paper which contain the poin ts that the speaker is making. The handouts are offered to the group members and the can therefore help the audience to follow along with what is being discussed. A notable advantage of handouts is that they are very simple to make and use. Since they only require printing, they are cheap to implement. They also act as a lasting reference since members can go home with them (Schneider, 2008). The biggest disadvantage with handouts is that the audience may fail to concentrate on the speaker as they read ahead. These tools will therefore fail to enhance presentation by pulling attention away from the speaker. When the group is relatively large, handouts may be expensive since each member needs to have their own copy. Another presentation aid used in group presentations is the flip chart. This tool makes use of blank sheets of paper mounted on a board (Cleary, 2004). The speaker composes the desired visual aid by using markers or any other graphic material on the paper. The most obviou s advantage of the flip chart is that it is inexpensive and very easy to use as no special skills are required of the presenter. The aid is also easily portable to any location where the meeting is taking place. The speaker can add material to the charts in real time which makes it very good for interacting with the audience. There are some disadvantages associated with flip charts. To begin with, it is only useful for a small audience due to visibility. If the speaker uses illegible handwriting, the tool will not assist in the presentation efforts. Overhead Projectors are also popular presentation aids especially when a large group is being addressed. The overhead transparency projector machine is the only piece of equipment needed to utilize this aids (Guffey et al., 2009). The presenter can then project works, images, and illustrations to a screen. A significant advantage of overhead projectors is that they can be used in large auditorium without visibility being deteriorated. Th ey are also easy to use and do not require a lot of technical knowhow. On the downside, they are big and bulky and therefore not easy to transport. The presentations are also not very professional and may therefore not get the attention of the audience. References Adair, J. (2009). Effective Communication: The Most Important Management Skill of All. New York: Pan Macmillan. Adair, J. (2010). Decision Making and Problem Solving Strategies. NY: Kogan Page Publishers. Brown, R. (2000). Group processes: dynamics within and between groups. New Jersey: Wiley-Blackwell. Cleary, S. (2004). The Communication Handbook: A Student Guide to Effective Communication. New Delhi: Juta and Company Ltd. Downs, L. J. (2008). Listening Skills Training. NJ: American Society for Training and Development. Gottlieb, M. (2003). Managing group process. New York: Greenwood Publishing Group. Greene, J. Burleson, B. (2003). Handbook of Communication and Social Interaction Skills. New York: Routledge. Guffey, E. , Rogin, P. Rhodes, K. (2009). Business Communication: Process and Product. NJ: Cengage Learning. Hargie, O. (2006). The Handbook of Communication Skills. NJ: Taylor Francis. Huszczo, G. (2004). Tools for Team Leadership: Delivering the X-factor in Team Excellence. Texas: Davies-Black Publishing. Jakobson, L. (2007) Harrahs Teams Up. Incentive 181(2), 10-20. Kolin, P. (2009). Successful Writing at Work. NY: Cengage Learning. Pynes, J. (2008). Human Resources Management for Public and Nonprofit Organizations: A Strategic Approach. NY: John Wiley and Sons. Schneider, M. (2008). Groups: process and practice. NY: Cengage Learning. Sharbrough, W. (2006). Motivating Language in Industry. Journal of Business Communication, 43(4), 322-343. Straus, D. (2002). How to Make Collaboration Work: Powerful Ways to Build Consensus, Solve Problems, and Make Decisions. Detroit: Berrett-Koehler Publishers. Webne-Behrman, H. (2008).The Practice of Facilitation: Managing Group Process and Solving Probl ems. Boston: IAP.

Emotion and Reason Essay Example | Topics and Well Written Essays - 1000 words

Emotion and Reason - Essay Example For instance, if a person is happy and he writes a poem about her state it will motivate the readers to respond to the same state though they were not before. Following this, emotions may only perpetuate if logic and reason do not exist. The emotions may build up too much and one may not understand the need of these emotions. With this in mind, Plato concludes that even destructive emotions can be positive if one employs reason and logic to enhance a deeper understanding along with truth. This is summed up by the three components of human mind, which are desire, emotive, and reasoning parts. In his model, Aristotle believed that emotions are in split module but centred by ethical standards that result to desirable emotions. In this context, the right emotions are established from the principle of living a moral life. While people with desirable morals have right emotions those with undesirable life are vice versa. Aristotle believes that morals must harmonise with emotions and when t hey are combined dictates the human functioning. In his view, when one has a pure reasoning, the more one has the right emotions briefed in three components spirit, appetite, and spirit. Lastly, Stoics' conceptions of the good life regard that for one to achieve a true well-being one may require virtues, which are not inborn but inherited. The stoic account constructs the concept that human beings are born with an awareness of themselves and environmental factors dictate the state of well-being. According to Stoic, virtues are the sole foundation of happiness and all beings are capable of achieving these virtue. Failure of comprehending what is good leads to desirable emotions such s grief and anger (Haidt & Baron, 1996). In my opinion, Plato concept makes the most sense in that he recognizes that emotions can be constructed. In great thoughts, he highlights how poets construct emotions to readers despite lacking the stated emotions. Indeed, destructive emotions can be positive if o ne employs reason and logic to create a deeper understanding. For instance, a murder may desire to undesirable act out of self-gain but through logic and reason on what he would benefit may be a token it would create desirable emotions to him. This is what Plato defines as constructing emotions. Basically, the problematic aspect of Aristotle and the Stoics argument can be outlined on their concept that the more one has a pure life the more one has right emotions and the fact that environmental factors determines the state of being. In reality, Pluto proves that even destructive emotions can be positive if one use reason and logic to augments truth. Question 2 Master-slave analogy has been one of the recurrent metaphors to describe the relationship between reason and emotion. For various eminent thinkers including Plato, Stoics and Kant, reason is ought to be the master of emotions or passions. Do you think that this analogy righty captures the relationship between reason and emotion ? Why, why not? Discuss by using the relevant readings In my opinion, Master-Slave fails to capture the relationship between emotion and reason as it highlights two propositions. First, it suggests that emotion and reason are separate entities and secondly, reason should rule emotions since it is the greater one. Before highlighting the approach of reason and emotion, we will briefly explore the concepts of different ancient

Business Proposal Photo Travel App Research Paper

Business Proposal Photo Travel App - Research Paper Example They have become ideal companion to traveler as it enables them to not only access information but also services and booking while on transit. Tablets have emerged as effective devices for concluding purchases (Mark 3). However, the increase in use of mobile in the industry has encountered challenges such as little or lack of 4G and Wi-Fi coverage; bad experience of the user design; and frictions that hamper users from concluding transactions through the mobiles. There has been no pressure for marketing apps since users tend to focus activities on some few applications. Moreover, the retention of these users has proved to be quite challenging. The expenses obtaining and user retention is sky rocketing (Tony 3). Interestingly, the cost of retaining the users of the apps is proving to be higher than that used in the acquisition of new users. Despite the above glaring challenges, there are some techniques that can be employed so that apps have a competitive advantage in the climate of business arena. It is advisable for app developers to market the apps just before new devices such as phones are availed into the market. The cost of apps tend to heighten when devices are availed hence there is usually a lot of competition for consumers to download the various applications in the market in the launched new gadgets. It is for these reasons, that when consumers purchase the new launched devices then they have higher chances of downloading the apps that were previously in the mind (Brandon 6). App developers should also use a strong attractive nutritious name that enables the visibility of their apps. The popularity of the install apps through ads is high and optimizes the visibility of through means that are not paid for. The ideal strategy to retain users who already have the app downloads; the developers can incorporate the

Incident Command System Essay Example | Topics and Well Written Essays - 750 words - 1

Incident Command System - Essay Example Common terminology pertains to the use of standard terms during disasters where every responding personnel understand one another because they have the same jargon or language which describes organizational functions, facilities, resources and position titles (FEMA, n.d). Modular organization is a description of the incident command organizational structure that is top-down in style. This kind of organizational structure is flexible to accommodate the magnitude and difficulty of the disaster. Management by objectives is the development of goals during the operation process that is practical, measurable and achievable; this is in relation to having reliance on an incident action plan (IAP) that provides means of communicating operational and support objectives (FEMA, n.d). Chain of command and unity of command entails reporting to one supervisor or head only to avoid overlapping of orders that may come from various heads or supervisors at different levels. Unified command on the other hand allows multiple agencies with different functions to work as a team irregardless of respective agency influence and accountability. Manageable span of control sets a limit to the number of personnel a supervisor can handle in an ICS, which is three (3) to seven (7) people only. Predesignated incident locations and facilities are the sites established to house operational and support facilities that can be found within the area of the disaster or incident. New locations or sites can be made as needed. Resource management includes the overall resources needed within the disaster vicinity in terms of ordering, tracking and recovery (FEMA, n.d). Information and intelligence management refers to the procedures for the management of information related to the incident. Integrated communications is the process of establishing a standard and interoperable communication system within the ICS. Transfer of command pertains to the transfer of command responsibilities that includes proper briefing of all pertinent information so that the operation can go on efficiently (FEMA, n.d). Accountability depicts following the standard operating procedures needed within an ICS. This includes reporting to receive assignments based on protocol by the incident commander; followed by adhering to the outlined IAP where every responder will be assigned under one supervisor only, who will also account for the changes in resource status. And last but not the least is mobilization where needed personnel and equipment at a disaster site will respond only as needed and directed (FEMA, n.d). As an incident commander for the disaster that occurred in Japan, I will first and foremost set up an appropriate location for the incident command center. Then I will make a preliminary estimate of the number of people and the type of facilities as well as equipment that is needed on site. Before any actual operation starts all responders will be given a list that contains common words or terms to b e used in communications. After which, I will assign all responders to their respective supervisors limiting three people only under one supervisor who will give their specific duties to perform. As the operation progresses, I will collate all

Sun Zi Art Of War And The Organization Marketing Essay

Sun Zi Art Of War And The Organization Marketing Essay Sun Zis famous Chinese literature is  The Art of War,  the oldest existing military piece in the world and often considered as the best one. This book has age of over 2400 years old and proves that the tactics use for successful warfare and have not changed over time. It is a rather short book of approximately 6000 Chinese characters that covered the principles of human behavior and rules of conduct for military leaders. It is divided into thirteen chapters, with each chapter treating a different topic, such as attacking with fire, the nine battlegrounds and so on. The Art of War  has been practiced for thousands of years by the Chinese and it will continue to be. This book has widely influenced on Chinese and Japanese military for many years. For example, it was the source for Mao Tse-tungs strategies and tactics on rural of China. After that, The Art of War  has been popular in the West as well the in the early twentieth century due to the translation of English version. Until now, the strategies and principles are using widely in business worldwide as well. The main idea of  The Art of War  is effective military strategy. Sun Zi emphasizes the importance of understanding the current situation before engaging in warfare. The tactics that he used vary on every war. He thought that the result of the war will be either the survival or the destruction of the nation. Every step must be well designed and all depend on the advantages of the citizens. All warfare is based on the belief that to be victorious you must thoroughly know yourself and your enemy, deception, adaption of the current conditions, the leadership of the general and uses of spies. Although specific wartime situations are sometimes mentioned in the book, they are treated generally. For example, Sun Zi discusses tactics to win the war rather than the history of him in winning the war. This is how The Art of War  usable in many different situations. 1. 2 INTRODUCTION OF TOSHIBA COMPANY Toshiba Corporation is one of Japans oldest and largest producers of consumer and industrial electric products. The company also ranks as the worlds largest manufacturer of DRAM (dynamic random access memory) computer chips. Toshiba, a family of over 200 consolidated and affiliated businesses, is one of Japans second-tier  keiretsu  or conglomerates. These corporate groups are linked through history and tradition, as well as cross-shareholdings, interlocking directorates, and personal contacts. With a history that dates back to the nineteenth century and a product line that extends from semiconductors to nuclear power plants, Toshiba has played an active role in Japans rise to the forefront of international business. Toshiba was formed through the 1939 union of two manufacturers of electrical equipment, Shibaura Seisakusho Works and Tokyo Electric Company, Ltd. While Toshiba Malaysia was founded on 19 April 1977, it gives us high quality of audio visual and home appliances products. The audio visual products include LCD TVs, plasma TVs, colour CRT TVs, DVD players and HD-DVD players while the home appliances products include refrigerators, washing machines, rice cookers and electric pots. Toshiba Malaysia provides us with the leading technologically innovative products such as Meta Brain Pro technology. At the meantime, they provide us product with excellence functionality, reliability, durability and environmentally friendly features as outlined in their basic commitment, Committed to People, Committed to the Future. In year 2006, Toshiba was awarded Gold Award by Reader Digest Malaysia for being the trusted brand in 2 categories, LCD TVs and washing machines. Rapid economic growth in developing countries and sluggish growth in the developed world have led to major changes in economic and industrial paradigms in the 21st century. To succeed in crowded global competition transcending national borders, Toshiba continues to focus on restructuring businesses to reinforce their earnings base while seeking to transform its overall business structure by targeting growth sectors and emerging businesses. The aim is to become an even stronger global contender by pursuing the concentration and selection approach while creating world-first and world No. 1 products and services that are cost-competitive and captivate customers. 2. CONTENTS 2. 1 CHAPTER 3: STRATEGIC ATTACKS From Chapter 3 in Sun Zis Art of War, Sun Zi stated that He who knows the other side (the enemy) and knows himself will not be defeated in a hundred battles. Organization should know their strength and focus on their strength in order to win in the competition. At the same time, they should try to exploit competitors weakness and strength. Some principle must keep in mind are to yield the enemy does not use hard attack and to conquer other country does not use prolonged strategy. The principle to win in the battle is based on well-planned strategies and the understanding of our enemy. By direct attack on competitors weakness, it helps the organization to win the battle without causing injuries. For example, Malaysia Airlines ticket is pricy and this becomes a weakness for them. Air Asia uses this weakness and provides low fare to people. As a result, Air Asia is able to attract lots of people to purchase their ticket instead of Malaysia Airline. Besides, Air Asia also promotes a 10 cent Air Fare to compete Malaysia Airlines low fare promotion. In competitive market, every organization is facing uncertainty that nobody will always be a win ner. They need to stay flexible to creates a better life cycle. Capturing an entire section intact is a better strategy; destroying it is a weaker option. The above statement by Sun Zi, means that before entering to a new market, local culture need to be understand first. The customer needs then need to be analyzed. These two factors are crucial success factors for organization. Meanwhile, the origin elements are maintained there. Besides, organization need to know own core value in the market so that they can enter the market successfully. For example, KFC which is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, KFC continuously aim for high quality and are committed to ensure food safety by stringent control to maintain our standards. Sun Zi said He who is able to unite himself with his officers and men as one mind, spirit and purpose will win. The above statement is one of the ways to predict victories. This simply means that the company and all its employees need to be united in order to achieve their mission and vision. For example, Coca-cola company, which is the worlds largest beverage company and also the No.1 provider of sparkling beverages, ready-to-drink coffees, and juices. With an enduring environment to building sustainable communities, Coca Cola is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for their associates and enhance the economic development of the communities. The Coca-Cola Company is committed to upholding fundamental principles of international human and workplace rights everywhere they do business. 2. 2 CHAPTER 4: DISPOSITION OF THE ARMY Throughout our research and findings, there are some theories from Chapter 4 in Sun Zis Art of War are applied by different organizations. Hence the concept like the need to build an invincible defense as a deterrent against any overly ambitious enemy is related in business strategies. Sun Zi said: In ancient times, those who were skilful in warfare ensured that they would not be defeated and when waited for opportunities to defect the enemy. The statement above which applied in business world simply means that to enhance our strength and be able to change and adapt to changing market nowadays. This is especially for the leader or top management who must have a prediction on future market trend so that organization can grow and control the market only if the implementation is in the right timing. Future development and improvement are the most important elements to let organization grow. For example, Apple Inc which has launched a few products in the market such as i-Phone, i-Pod and i-Pad. Apple Inc did very well in enhancing their strength in the market which not just following the market trend, Apple Inc creating the trend which brings growth and profit to the organization. Those who are skilful in warfare can ensure that they will not be defeated by the enemy, but will not be able to ensure victory over the enemy. In business application, all products have their own life cycle. Moreover, creative, innovative and continuous improvement enable origin product to continue its life span and sales. This indicates that old products will eventually be replaced. A firm must do some innovative changes on existing product to extend the product life cycle and increase number of customers. McDonalds did this by keep updating its menu. After a certain period, it will come out with new products and this attracts existing and new consumers too. The seasonal products such as Prosperity Burger that introduced during Chinese New Year only and Grilled Chicken Burger (GCB) that sold for limited period were the innovations of McDonalds. As stated by Sun Zi, Those who cannot win must defend; those who can win must attack. Defend when ones forces are inadequate; attack when ones forces are abundant. This stresses on the importance in taking initiative to prepare ourselves in battles. Those who cannot win must prepare their defense while those who are capable of winning must strike first. In this case, Digi has to come out with various pricing strategy to compete with the other telecommunication companies included Celcom and Maxis. Thus Digi came out with price strategies in which new plans such as the latest Easy plan that allow users to send SMS and make free calls to three of his or her friends which make Digi Easy plan more attractive compare to other telecommunication companies. Hence, Digi will be able to compete and gain their market whenever a telecommunication company provides a lower rate services. 2. 3 CHAPTER 7: MILITARY MANOEUVRES Sun Zi states that An army without sufficient food and grain will die. This quotation in business perspective means that profit as a food and grain which is the most important for the organization to survive. If an organization cannot obtain good profit and income, it will be difficult to survive in the market for long period of time. Since the capital is the basic condition to start a business, the organizer should be ensured that the financial rolling is sufficient in order to operate their business and to use in urgent moment. If the organizer doesnt have the sufficient back up of capital to support the business, the organization may face bankruptcy situation or merge with other organization. For example, Lehman Brothers Holdings was a global financial services firm and was the fourth largest investment bank in the USA before declaring bankruptcy in 2008. The businesses of the organization included investment banking, equity and fixed-income sales and trading, investment management, private equity and private banking. However, the organization went b ankrupt in 2008 due to the subprime mortgage crisis. In addition, malfeasance and short-selling allegations also cause the organization went bankrupt. The organization already had the financial problem initially but the addition problems have happened one after another. Eventually, the organization did not have sufficient capital to cover the problems. Hence, the organization forced to declare bankruptcy in 2008 and some businesses of the organization forced to sell to other organizations such as Barclays. In summary, money is the most important property for the organization to operate, maintain the business and help to cover some financial problems sometimes. 3. DISCUSSIONS 3. 1 CHAPTHER 1: DETIALED ASSESSMENT AND PLANNING Sun Zi said: The conduct of war is a matter of vital importance to the nation. It is a matter of life and death to the country, the people and the ruler. It is a road either to prosperity or to being destroyed. Therefore, it is a subject which must not be neglected. Initial planning and assessment are essential. There are five constant factors to consider, namely, moral influence, the weather, terrain, generalship and doctrine and law. Compare with those of the enemy. Then one will get a clearer view of the situation and assess ones chances of victory. Moral influence means policies which will make the people fiercely loyal to the ruler. They will follow him even to death. Weather refers to the contrasting changes of day and night and the four seasons of the battleground. Terrain assesses the route and its condition whether it is far, dangerous with open ground or with narrow passes. The ground can determine defeat or victory. Generalship of a commander refers to his qualities of wisdom, sincerity, benevolence, courage and discipline. Doctrine and law refer to army organization and control. This is to ensure that roads are maintained in order that supplies may reach the army and military expenditure is controlled. There are also seven other considerations to compare with the enemy. This can determine the outcome of the war .They are (1) the moral influence of the ruler over his subjects (2) the capability of the generals (3) better ability to take advantage of weather and terrain (4) who has better effective and efficient execution of orders (5) whose army is better equipped and larger (6) the training level of the army (7) the administration of rewards and punishment. The final strategy is to pretend in order to deceive the enemy. Attack when he is least prepared. Plan well before attacking. If the odds are highly against you, wait for another time. Similarly in business, in order to succeed, the company has to consider the following factors (1) the ability of the employer to motivate everyone to work towards the companys goals (2) the capabilities of the managers to lead the team (3) the ability to adapt to government regulations and market conditions (4) whether the business systems of the company can be improved so that there will be increased efficiency (5) the technology available to the staff in order to improve productivity (6)the training given to staff and their level of skills acquired (7) the administration of rewards and punishment. 3. 2 CHAPTER 5: FORCES When forces are concentrated to attack the enemy, it must be like solid stones hurled against eggs. This quotation is applying the principle of using strengths to strike weaknesses. Firstly, creative and innovation is one of the important principles to compete with competitors in the same market. For instance, there are many challenge and competitive in the market of electronic devices such as Toshiba, Sony, Mitsubishi and so on. However, Toshiba is more innovative and spend more time in research and develop the technologies. As a result, a lot of new technologies that were the first in the world or the first in Japan such as the first Japanese word processor, the first 3D LCD TV which not requiring dedicated glasses in the world, etc. Secondly, the organization should change their form, culture, structure, product base or others when there are any changes happen. For instance, Toshiba pioneered the development of electrical equipment in Japan. However, the organization entered new fields which are medical equipment and radio devices when the Great Kanto Earthquake of 1923 happened. Many employees of the organization were lost in this earthquake. Therefore, the vice-president of the organization decided to start new field. Thirdly, changes have to follow the trend. If an organization can create the trend, the possibility to win will be high. For example, more and more multimedia such as movie requires 3D effect nowadays. Hence, Toshiba invents the first 3D LCD TV which not requiring dedicated glasses in the world. Other competitors such as Sony also manufacture the 3D LCD TV to occupy the market. In summary, Toshiba creates the trend of 3D LCD TV and win the market due to the requiring dedicated glasses would not be worn. Lastly, the organizations have to analyze their strength and weaknesses all the time when compete with others. For instance, Toshiba has established the corporate research and development center to improve production technology maintain high qualities and creates new products. The corporate research and development center can analyze the strength and weaknesses of the organization in order to manufacture higher quality products and hence the products of the organization can be competed with other organizations in the intense market. As a result, higher profits can be obtained by the organization. 3. 3 CHAPTHER 6: WEAKNESSES AND STRENGTHS Toshiba applied the many theories from Sun Zis Art of War in implementing and deploying its business strategies which similar to our business world today. Our business world today is in a changing environment. Sun Zis Art of War helps the organization adapts in uncertainty and changing environment. Therefore, we have identified few theories from Sun Zis Art of War that can be applied by Toshiba into their business. Firstly, in Chapter 6 of the Art of War, Sun Zi provides some very interesting and fascinating concepts that are relevant in business world. For example, concepts like first mover advantage, to dictate rather than be dictated, to achieve relative superiority, to be flexible and to manage change and uncertainty. In addition, Sun Zi also explains how your opportunities come from the openings in the environment caused by the relative weakness of your competitors in a given area. Sun Zi said: Those who arrive first at the battleground will have sufficient time to rest and prepare against the enemy and Those who arrive late at the battleground will have to rush into battle when they are already exhausted. According to the quotation above, Sun Zi has pointed out the meaning of early bird get the first worm. In business world, it can be meant by it is better to be first than it is to be better. In current market, there is no more battle for the product but the perceptions of product. Besides, the timing of launching a product is important. By being the first to enter the market a product or service, a firm may need to capture greatest market share. Toshiba created the first mover category when its company produced Japans first electric fan, refrigerators, washing machines, electric vacuum cleaner and electric rice cookers. This allows Toshiba to strengthen their position in this market and handle the competitions from rivals after that. Being the worlds 9th largest integrated manufacturer of electric and electronic equipment, Toshiba already have support from their loyal customers and they are already well known when their rival enter this market. Superiority or strength in number means that enemy will have to prepare against you. This statement stated by Sun Zi means that by having large forces or allies working together with us, our enemy will have fear. In business world, the more partners we have in the business means that the more stable we are in the marketplace. Hence, our competitors will have to prepare a lot of strategies in order to defeat us or to replace our place in the market. Therefore, it is always better to form partners with other company into becoming partner and not afraid in competing with completers in business world. So, it is clear that why Yahoo announced a brand new partnership with  Toshiba  to feature Yahoo Connected TV on several models of Toshibas latest 46-55 HDTVs. This is because with Toshiba, users can enjoy Yahoo Connected TV on TVs. Sun Zi said: Thus, the expert in offence attacks places where the enemy does not know how to defend. and The expert in defence protects places where the enemy does not know how to attack. In business world, we always set for highly innovation to create the marketing advantages. We just continue produce products which are strengthen and will gain profit in the market, but have to do some innovation or improvement on it in order to enhance its position in the market. For low profile products, we may make some changes and let it enter a new market but must in a niche market. Hence the concept we should keep in mind is that we should understand very well about our competitors product strength and weakness so that we can attack accordingly to survive in competitive business world. As well as developing pioneering technology for its own products, Toshiba invented the DVD, the TFT screen and the lithium ion battery in addition to designing the graphics processor for the Sony Playstation II.  The launch of the Qosmio series in 2004 saw Toshiba demonstrating once again its position as a market innovator. Toshiba embraced the market for digitally converged products for home a nd personal entertainment, by launching the first notebook to offer instant-on TV/DVD functionality.   4. RECOMMENDATIONS Toshiba as nations one of the leading companies in manufacturer of computer and accessories, electrical appliances, electrics and electronics held the responsibility to continuously serve the customers and cater their needs and demands that grows over a period of time. This is necessary for Toshiba to emerge as the top manufacturer in the country and to outlast many competitors in the market. The quality exist should not limit to the products produced but must extend to the services provided. Such practicing will ensure Toshiba is recognized being capable of inventing valued products and offering the best services which others yet to make available. Therefore, to achieve such objective in the future, Toshiba needs to make consideration on the issue that required some improvement where necessary. The following are few suggestions which Toshiba can implement. To start with, Toshiba might introduce a detailed job assessment and evaluation. The evaluation must comprise in term of product manufacture and services. Sun Zi said: To manage a large force is similar to managing a small force. It is a matter of organization and structure. A group consist of a leader and few members can be assigned to the departments exist in the company to assess the employees performances. The team should not only scout on the way they carry out their job but at the same time, list the problems and challenges that the employees encounter while performing their job. If the trouble discovered is with the working environment, equipment or system, then the team should report to the unit responsible to solve the issue raised to the ground. However, if the problem is rise from the employee itself, whether the particular employee is lack of skills and training or is not competence enough for the job, then a replacement or further training is necessary. Through this approach, the company is able to deal any management issues effectively in relatively shorter time. One of the important aspects of business is the customer. As manufacture of electrical related goods, Toshibas job does not end at point of selling the products to the customer, but the real job begins when customer need the assistants of the manufacturer. So, to shorten the gap between the customer and the manufacturer, Toshiba probably can organize a session with customers in many regions yet more frequently. This session is expected to take place in any events such as electrical fair, PC fair or independently organized Toshiba fair. This session is aimed to listen to the customers complaints, products reviews, expectations, suggestions and feedbacks. This creates a better understanding between the customer and the company, the appointed staff able to hear from the customer itself, which later can be redirected to the company for better outcome. According to Sun Zi, An army without sufficient stockpiles and reserves will not survive. The organization culture is also an asset or a weapon to compete in the market. Customers always TRUST the big company which have good reputation and corporate culture. Advertising is very crucial for the information and the message to reach the intended customers. In Sun Zis Art of War, Communicating ground refers to markets that are equally accessible to both of you and your competitor. There are no natural barriers to entry and it is not difficult to get the consumers attention as they are not committed to any one product. Therefore, definite advertising strategies are needed to market the goods or the services. Toshiba may have utilized all known methods to publicize, from pamphlets to online advertisements but that does not guarantees the information has reached to and comprehends by everyone. So to maximize the spread of the info, the company may come up with advertisement in different languages, widely from printed materials to online sources. Those who are unaware of Toshibas products and services will now have a brief news and latest update about the company. Those who are skillful in warfare can ensure that they will not be defeated by the enemy, but will not be able to ensure victory over the enemy. This is Sun Zis quote from the Sun Zis Art of War which simply means those who understand and recognize their own as well as their competitors strength and weakness will not suffer a lost or bankruptcy. Once any feedback from customers is received, the company can review it to find out any flaws or weakness in their products or services right away. Once the defect is indentified, immediate action must exercise to tackle the issue. Next, improving on own weakness is not sufficient to stay longer in the market but identify others flaw and work on it, will secure a stable position on the long run. If Toshiba is the first to solve the flaw in other competitors product in term of structure, design, capability and function, then Toshiba will be noticed and become word of mouth that indirectly advertise Toshiba. 5. CONCLUSION This assignment helps us to emphasize on application of The Art of War in today business war. The studies of Sun Zi have proved to be useful until today since many companies applied the theories from the Sun Zi Art of War in their management. For instance, different strategies can be used by the company to beat their competitors in the niche market. Sun Zi Art of war is important because it helps organization to adapt in changing and we need to be flexible to changes in order to survive. Besides, we have to take suitable actions so that we can adapt the environment because inappropriate actions can lead us to failure. Through this assignment, there are several key success factors of Toshiba Company. First of all, innovative of Toshiba invented wide range of products such electrical applicants, computers, TV and more that win the customers long term supports. As Toshiba scope of services and products can offer many varieties so they are able to dominate different ventures in the market. Also, Toshiba are leading the market for years because of good management skill and strong structure of the company. Well communication between the top level management and lower manage including the first line staff enable them to be clear about their missions and visions of the company. This will stimulate passionate behavior of the staffs in their working life. Furthermore, the quality of the products is also one of the key factors of success in Toshiba Company. Toshiba has invested resources on research and development that gives improvement on their current products and technologies accordingly. So, Toshiba could not be easily attacked by competitors and always ahead of them. Committed to People, Committed to the Future, is one of the slogan of the company. This shows that they emphasize on the services to the customer which meet the customer needs. As a conclusion, Toshiba is one of the leading manufacturers in Malaysia. They offer variety of high technology of products to satisfy customers need in a more convenient way. Moreover, Toshiba Company implements Sun Zi Art of War strategies to make its management more effective and efficient. Thus, Sun Zi Art of War is very useful in todays business world to success.

Educational Philosophy :: Education Educating Teaching Essays

Educational Philosophy Today’s educators are setting the pace for their students’ tomorrow. Educators are expected of so much more today than they were twenty years ago. It is the teachers’ responsibility to provide their students with an education as well as a personal identity, and a sense of comfort. Every student that walks into a classroom contains a different set of needs that their teacher must meet. The educational aspect of teaching is a given, but the teacher must also aid their students in being individuals and appreciating who they are and where they come from. Teachers must also provide comfort and security for their students. The more comfortable that a student feels with their teacher, the more apt they will be to share issues they are struggling with in their lives. One of the reasons that I want to be an educator is because I want to fill every one of my students with confidence. I intend to pack the minds of my students with an endless supply of knowledge as well as e ncouragement in every aspect of their life. They will be taught to love themselves and appreciate their background. Another reason that I want to be an educator is because I truly love spending time with children. I was born the third of six children. I have experienced the role of being the baby sister and the big sister. I feel that I can relate with children very well because I spent so much time with my family. My final reason for wanting to be an educator is to explore different teaching style. I have been especially interested in creating a classroom for cooperative learning and Existentialism. My classroom will be the perfect learning environment. I will paint the room in light pastels and place carpet on a section of the floor. The carpeted section of the room will contain couches and beanbags. This area will be used mainly for group discussion. I will fill the walls with inspirational quotes and artwork provided by the students. I will have tables in my room instead of desks. I encourage cooperative learning because I feel that group work improves problem-solving and reading skills. Students will be graded on their participation inside of the group as far as working together and assisting group members. When it is time for the class to be evaluated, I will ask the students to leave their groups and select a special place in the room where they can go and work independently.